Welcome to Lavanda
About us
Lavanda is far more than a software provider
We’re a technology partner, one that can help support your business and its future success by providing innovative solutions that maximise your ROI and inform good decision making.
What we do
Lavanda powers short term rentals and hospitality operations for a rapidly growing number of the world’s leading real estate companies, blending first class technology with scalable services and operational support.
Lavanda is a multi award-winning tech company with global headquarters in London, UK. Our team of digital entrepreneurs and real estate thought leaders have been driving innovation in “proptech” since 2015.
Building upon our own experience of managing short-term rental properties at scale, we designed and developed a best-in-class SaaS platform that allows institutional residential property owners and operators to access short-term rental demand, while delivering a scalable hospitality experience.
Fast forward to today and Lavanda powers Flexible Living solutions for a rapidly growing number of the world’s leading real estate companies, providing a first class Property Management Software suite to run the whole building as well as our unique Short Stay product solution.
Leadership
(meet the team)
Our people are our greatest asset. Meet the passionate and dedicated people driving Lavanda forward.
Guy Westlake Founder
As the founder and Chairman of Lavanda, Guy Westlake brings over two decades of experience building and investing in B2B software businesses of all sizes. Before founding Lavanda, he played a pivotal role in leading marketing efforts for Shutl, which was acquired by eBay in 2013.
Fred Lerche-Lerchenborg CEO
Fred’s diverse investment banking and fund management background makes him an invaluable member of Lavanda’s leadership team. He served as both COO and Head of Growth before being appointed CEO, bringing his expertise in Tech M&A roles from Credit Suisse and managing a £3bn+ fund at Artemis.
David Larpent CPO
David’s deep understanding of product, design, and engineering has helped him lead Lavanda’s multi-disciplinary teams to success. As a seasoned CPO and CTO with experience co-founding and leading product at two high-growth tech startups, he brings a wealth of knowledge to the table.
Laura Woollard VP Marketing
Laura’s 20+ years of experience leading highly effective marketing teams makes her a valuable asset to Lavanda. She previously led the marketing effort for RealPage’s European and NYC operations, and her expertise in proptech has proven invaluable in her role as head of Lavanda’s multi-disciplinary marketing team.
Ben McGee VP Sales
Ben’s passion for property management software and 10+ years of experience in international sales make him a natural fit to lead Lavanda’s Sales and Business Development teams. His previous roles at RealPage and Kigo have given him a deep understanding of the industry and the ability to drive growth.
Dan Taylor VP Operations
Dan’s diverse background in founding and leading startup businesses, international charities, and strategic operational projects at Centrica and Barclays has given him a unique perspective as Lavanda’s VP of Operations. He previously headed up Guest Experience and Customer Service functions at Lavanda, and his leadership skills have proven invaluable to the team.
Josh Thornton Head of Engineering
Josh’s technical expertise and leadership experience make him a valuable addition to Lavanda’s engineering team. As Director of Engineering Rigour at GoDaddy, he led the improvement of software development practices. His skills and experience are critical as Lavanda continues to innovate and grow.
The Lavanda difference
When you use Lavanda to optimise NOI from mixed use assets the benefits are clear.
- Maximise ROI: Our transformative property management software and solutions support many of the world's leading real estate companies, powering their future success.
- Recognised innovator: As an established solution provider with vast sector experience, we've been recognised and awarded as a technology innovator and industry leader.
- Improved management: Our solutions enable better management of residential assets and delivers exceptional customer experiences at scale with a focus on flexibility.
- Highly evolved software: Our powerful and compliant software platform enables critical insight and business intelligence that increases resilience of organisations.
- Control over operations: Our platform is one of the most flexible, open and powerful property management solutions in the market, giving complete control over their operations.
- Work with industry experts: We have unique insight and domain expertise across a variety of asset classes and geographies, enabling us to give our clients the best advice.
Our history
2015
Lavanda launches in UK as short-term rental operator
2016
Development begins on flexible living PMS
2017
Harry Hill, Founder of Rightmove and ex-Chairman & CEO of Countrywide, joins Lavanda board
2018
Following rapid growth with leading UK property managers, Lavanda accelerates investment in its next-generation technology platform for institutional real estate.
2019
Receives Series A investment from Henley Ventures Lavanda launches in Europe
2020
Lavanda launches in Australia
2021
Lavanda launches in UAE
2022
Receives growth investment from Finch Capital and Starwood Capital
News & resources
Same Programme, Different Economics: How Term-Time Short Stay Demand Varies by City
April 21, 2026 Insights
Market data across a sample of 11 UK cities reveals a nearly threefold gap in the share of term-time nights generated by 30+ day bookings ...
The 10% That Matters Most: Which Are Your Most Profitable Term-Time Bookings?
April 14, 2026 Insights
Typically in term-time student accommodation short stay programmes, booking volume and revenue are the default measure of success. But this is an overly simplistic view, ...
30+ Day Student Stays: Long-Stay Flexible Student Accommodation is Growing Faster Than Anyone Expected
March 24, 2026 Insights
The 30+ day flexible accommodation segment is a growing category of student housing that provides month-long stays with flexible timing during academic term-time, distinct from ...
Talk to one of our experts today
Want to find out more? Our experts are always on hand to discuss your organisation’s challenges. They’ll also share our customer success stories, and showcase how Lavanda’s solutions can add real value.
Contact information
London office
1 Long Lane, London SE1 4PG
New York office
155 Water St, Unit 315, Brooklyn, NY 11201
Solutions
Products